GoalsCorp Media, Inc. develops collaborative online communities with interactive advertising opportunities for major brands.
GoalsCorp is a leader in the online discovery process, using social networking tools for users to share their experiences, explore innovative ideas and gather resources from each other and strategic advertising partners to reach their major life goals.
As a new media company, GoalsCorp develops and makes accessible all the information necessary to motivate, activate and celebrate life’s major accomplishments. GoalsCorp’s innovative developments in SEO, social media and integrated discovery advertising will continue to catalyze our growth in this emerging industry.
GoalsCorp Media, Inc. was founded in March 2011 with a seed investment from VenCorps, a Spencer Trask company. GoalsCorp Media’s principal web platform, Mylifelist.org, is the premiere social network for goal achievers, with offices in Boston and Los Angeles.
Management Team
Bill Starr is co-founder and Chief Executive Officer. In December 2007, Mr. Starr formed My Life List LLC to develop mylifelist.org. Prior to that, he spent 18 years as a finance professional and investment banker with PricewaterhouseCoopers and Macquarie Bank. He holds a business degree from Bishop’s University in Quebec and is a chartered accountant.
Shelagh Braley is co-founder and Chief Operating Officer. Ms. Braley joined My Life List in August 2009. Prior to that, she ran her own marketing and media consultancy, after 15 years as a writer, editor and tactical leader in the traditional and new media markets, including The Boston Globe and Boston Herald. She holds a journalism degree from Northeastern University in Boston.
Our Advisors
Robert Crowley, President, Massachusetts Technology Development Corp.
Fred Leichter, Chief Customer Experience Officer, Fidelity Investments
Sean Wise, Founder, VenCorps, a Spencer Trask company
Fran Golden, Editor, AOL Global Media Services
Greenberg Traurig, LLC
In the News
GoalsCorp Media’s principal web property, mylifelist.org, was named Boston’s Best Startup in the March 2011 Innovation District challenge sponsored by the city, was a finalist in the October 2010 MassChallenge $1M global business competition.
My Life List has been featured in Canada’s Globe & Mail, Mass High Tech, New Brunswick Business Journal, The Boston Globe, Boston Herald and FOX News. Members of the GoalsCorp team have been quoted in more than 200 major media outlets including The New York Times, ABC News, NPR and Forbes.
